Innovations is an ever growing part of UBL’s growth strategy, playing a key role in ensuring that our brands are well positioned for continued growth.
The strength and depth of our brand range means that we have solid platforms from which to drive innovation, while insights into shopper trends and changing consumer habits inform product and packaging development.
UBL now boasts having launched over 5 new innovations over the past 3 years.
The most recent addition to the Uganda Waragi Family is the exciting flavours that will see strengthened leadership in our very dynamic mainstream spirits category. With 2 fantastic world-class liquids, the excitement around the UG Flavours and the New Bottle has Uganda Waragi being the talk of the town.
This is an extension of Senator Extra into a new format. It has completed the Senator line-up with all Senator variants now available in 500ml and 300ml at a great entry price point of 1,500/=!
Our Master Brewers here at UBL created Senator Stout, the first local African Stout in Diageo. Senator Stout has a deep, rich taste and smoky aroma; making it stand out from other dark beers and is made from the finest blend of local ingredients and roasted malt extract.
Global success was introduced to Uganda after being successfully launched in South Africa, Kenya and most recently Nigeria. SDBIWG is a great addition to the Black Ice family; with an ambition to deliver increased brand equity and recruitment of young male consumers.
This Year is a milestone in journey of our precious gem and flagship brand; Bell Lager. A journey of over 60 years continues, with even more purpose, more promise and more glory.
In this spirit, Bell, yet again moved forward to match the desires, tastes and preferences of the ever evolving and demanding consumer by taking on a fresh new look.
This beautiful new design is as a result of extensive research with consumers to see what they want and what would make us tick. Research that was put to use by the best designers in the industry, to create a look and feel that will stand out among even the best in the world, taking our brand to a new height.
The spirit of Uganda since 1965 this year celebrates the momentous milestone, 50 Years of existence; promising 50 more years of quality and bringing Ugandans together in celebration. Uganda Waragi, the number one premium Ugandan Gin has been in the market for 50 years. To mark the celebration, Uganda Waragi is now in a new bespoke bottle and Uganda Breweries is happy to welcome all Ugandans to the party!
Uganda Waragi as part of her 50 Year celebrations has also unveiled a gift pack to tap into the gifting culture of Ugandans. Consumers now have a cool and trendy pack that they can proudly use to gift their friends and loved ones. The gift packs are already available in supermarkets and stores across the country.
In 2014, GUINNESS® team unveiled the stunning transformation of its iconic Foreign Extra Stout packaging, part of a contemporary, premium global. Reflecting the adventurous character of GUINNESS Foreign Extra Stout, this new packaging reveals a sophisticated new style for the iconic GUINNESS brand that appeals to both male and female audiences. But whilst we’ve changed our appearance you’ll be glad to know we’ve kept the distinctive rich taste you know and love.